Video | Strategy
Educating consumers on the value of your product can be extremely profitable; it can also be very tricky. How do you make a convincing argument without appearing self-serving? For All Weather Insulated Panels (aka AWIP) the solution was to tell their story, and the medium was video. Utilizing cinematic-quality video techniques and visual effects we took the audience on a journey through the AWIP factory from the owner’s perspective. The resulting story presents an emotional case for the product and a craftsman-like perspective on the people and facility behind the brand.